7 Search engine Optimization (SEO) Techniques

As the cost of pay-per-click advertising growing (almost double in the last year for competitive keywords) search engine optimization, or SEO, is becoming an important component of website marketing strategy. Following are seven proven techniques that you can use to improve your search engine ranking:

1. Identify keywords and key phrases that your prospects use to find your products and services
   Search habits of most of the products are already set. Do some research to find out what keywords or key phrases your customers use when looking for your products or services. Once you have the list, optimize your WebPages for the keywords or phrases. You may need to create several landing pages to optimize for major keywords and key phrases. Call 949-679-3418 for win-win website marketing solutions. We do not make any profit unless your website generates revenue.
   
2. Optimize every page of your website It appears that most website focus on the homepage for optimization, but ignore other pages of the site. Search engines rank every webpage for keywords, not just the homepage. The best strategy is to optimize each webpage for specific keyword. Optimize it like you optimize your homepage – source code, keyword density, contents, and links -- and see your website get higher visibility.


3. Use relevant key phrases for each page You may want to find relevant key phrases and optimize each page for one key phrase. You can find relevant key phrases at wordtracker.com. Go after key phrases that are not top searches, but not bottom searches either. You will find it easier to get higher search engine rankings if fewer websites are fighting for the keyword.


4. Title your webpage appropriately Title of your page is one of the key components that search engine uses to index your page. Make sure that the keyword or key phrase for the page is included in the title. It helps search engines identify the focus of the page, which will result in a higher ranking. Using the keyword in your title would also let your customers quickly know the page is relevant for what they are searching.


5. Add relevant contents regularly. When it comes to ranking websites bys search engines, content is king. It will help immensely if you add relevant content to your site regularly; at least once a week. You want your website to be useful for your visitors, so always add contents that adds value to the knowledge or answers questions of your customers. The more your website is relevant to your customers, you will get better ranking. Thus this expense/effort should build your website ranking as well as your credibility in the eyes of consumers.


6. Keep Your website search engine spider friendly The only way your website is going to get indexed and ranked is after the search engine spiders have crawled your site, and keep on coming back for further crawling. Not all designs are spider friendly – websites designed in flash cannot be crawled by most of the spiders, and spiders cannot understand the pictures in the site. Make sure that the site is “not” designed in flash and add picture description if possible.Add site map and Google map to help spiders crawl through the website. Site map also helps your visitors find information on the site.


7. Add incoming links and use keywords or key phrases as anchor text for incoming links Create a link description for incoming links that includes keywords or key phrases. This helps search engine rank you for the keywords or key phrases. For example, a transcription site gmetranscription.com can have incoming links as gmrtranscription.com or as anchor text “affordable transcription services”. Gmrtranscription.com link may get the site identified for transcription, but “affordable transcription services” would help the site index for this key phrase

Many webmasters and novice search engine optimization “specialists” try to trick search engines for giving higher ranking for the website. some of these techniques are keyword spamming, hiding keywords on the page by using the color of the page background, using link farms to get incoming links and other questionable processes. Never try these tricks; even if you get good result initially, there is a very good chance that your website will be flagged by the search engines because they are trying to catch violators. Once they catch you, expect to be completely blacklisted by the search engine.

Call 949-679-3418 to contact us for a free evaluation of your website strategy.